El Fashion N Design Corp

Celebrating Over 30 Years in Sports and Active-Lifestyle Business

Founding History

Founder: the late Mr. Jose Y Chiu Yu

1955

started career as a salesman for a wholesaler company of footwear
products (Bantex & others)

1962

was offered a stake and management in the newly established
Rubberworld Phils

Company manufactured and sold footwear brands such as Spartan,
Dunlop & Grosby shoes)

1972

attended the Munich Olympic Games and saw the brand Adidas

1975

after years of negotiation, company was awarded the License to
manufacture the Adidas brand and export to Adidas companies in
Europe while selling locally

1989

sold out his Rubberworld stake and started his own venture manufacturing
and wholesaling venture

2013

goes on semi retirement

Handover : Ms. Eleanor Yu-Ocampo

1985

Graduated with a degree in Business Management
at the De la Salle University, Philippines

1986-1992

Store Manager (Anita Chan Jewelry -Canada)

1993

joins the company as Head of Manufacturing

1997

takes on the responsibility of General Operations

2013

takes the Helm

Corporate Timeline

1989

Incorporation of parent company Unisport Marketing Corporation
manufacturing & exporting the brands Kangaroos, Brutting,
Karstadt, Atlex, Bally kids up until 1994

1995 – 2000

Manufacturing of Adidas products for Adidas Philippines

1997

Establishment of the Reva in-house brand
(manufacturing & wholesale)

2004

ventures into the Adidas wholesale business

2007

establishes El Fashion N Design Corp

2007

ventures into the Puma wholesale business
Opens up 2 Puma Retail Stores ( Festival Mall & Greenbelt 5)

2007 – 2010

ventures into the wholesale business for Reebok, Vans &
Umbro

2007

opens its 1st Adidas Retail Store

2007

opens its 1st Reva Retail Store

2020

company celebrates its 31st year in business

Retail Stores

Adidas

14 regular doors
3 depo doors

Reva

7 regular doors
3 kiosks
2 depo doors

Puma

1 regular door

Concession Outlets

12 accounts
@ 87 doors

Wholesale Accounts

59 accounts
@ 407 doors

E-commerce Accounts

2 accounts

Philippines Digital Landscape

More active mobile sims than population.

Total Population

108.8M

Urbanisation:

47%

MOBILE CONNECTIONS

173.2M

VS POPULATION:

159%

INTERNET USERS

73M

PENETRATION:

67%

w

SOCIAL MEDIA

73M

PENETRATION:

67%

SmartPhone Ownership

93%

Percentage of Internet Users Aged 16 to 64

Only 14% Non-SmartPhone

Mobile Internet Users

70.4M

Internet Users Who Access Via Mobile

Key Behavioral Insights

Most Used Social Media Platforms

  • Facebook 96% 96%
  • Youtube 95% 95%
  • FB Messenger 87% 87%
  • Instagram 64% 64%
  • Twitter 56% 56%

Watch Videos Online

98%

Play Games

94%

I

Watch Vlogs

84%

Stream Music

84%

Shopping Apps

59%

z

Online Radio Stations

55%

ECOMMERCE ACTIVITIES

  • SEARCHED ONLINE FOR A PRODUCT OR SERVICE 91% 91%
  • VISITED AN ONLINE RETAIL STORE 91% 91%
  • PURCHASED A PRODUCT ONLINE 76% 76%

Daily Time Spent Using The Internet

9H 45M

Ave Daily Internet Users Aged 16 to 64

Daily Time Spent Using Mobile Internet

5H 11M

Internet Users Who Access Via Mobile

El Fashion N Design Corp

No. 25 21st Avenue
Barangay Tagumpay, Quirino
Cubao, Quezon City
Metro Manila, Philippines

+63 2 8441 66 62
+62 2 8441 23 02
+63 2 8709 68 69

eleanoryu.o_reva@yahoo.com

Wholesale & Retail Distribution
Footwear, Apparel & Accessories